Superior Products CompanySuperiorProducts Company

Announcements

What we added to the book, in order.

We are always on the cutting edge of new brands. We see the trends before anyone else — check out our brand launches over the years.

2026

  1. Monday, September 21, 2026

    Announcing the arrival of Popeye's Energy Drink.Visit brand site →

  2. Monday, August 31, 2026

    Announcing the arrival of Avid Cider Company.Visit brand site →Announcing the arrival of Blake's Cider Company.Visit brand site →

  3. Monday, June 15, 2026

    Announcing the arrival of LYT.Visit brand site →Announcing the arrival of Peak Promise Protein.Visit brand site →

  4. Monday, June 8, 2026

    Announcing the arrival of NOCA.Visit brand site →Announcing the arrival of Jumex.Visit brand site →

  5. Monday, April 27, 2026

    Announcing the arrival of Saint James Tea.Visit brand site →

  6. Monday, April 6, 2026

    Announcing the arrival of Eastroc Energy Drink.Visit brand site →Announcing the arrival of Green Valley Coconut Water.Visit brand site →

  7. Monday, January 26, 2026

    Announcing the arrival of Arizona Beverages.Visit brand site →Announcing the arrival of Brewery X.Visit brand site →Announcing the arrival of Dad's Root Beer.Visit brand site →Announcing the arrival of Destihl Brewery.Visit brand site →Announcing the arrival of Full Circle Brewing.Visit brand site →Announcing the arrival of Ghostfish.Visit brand site →Announcing the arrival of Holidaily.Visit brand site →Announcing the arrival of Local Roots.Visit brand site →Announcing the arrival of Oak Park Brewery.Visit brand site →Announcing the arrival of Outlaw Brewing.Visit brand site →Announcing the arrival of Portland Cider.Visit brand site →Announcing the arrival of Proof Cocktails.Visit brand site →Announcing the arrival of Sacrament Brewing.Visit brand site →Announcing the arrival of Societe Brewing Company.Visit brand site →Announcing the arrival of Solid Ground Brewery.Visit brand site →Announcing the arrival of Speakeasy Brewing.Visit brand site →Announcing the arrival of Total War Pre Workout.Visit brand site →Announcing the arrival of United Brands — Joose.Visit brand site →Announcing the arrival of Victory Brewing.Visit brand site →Announcing the arrival of ALO.Visit brand site →Announcing the arrival of Black Rifle Coffee.Visit brand site →Announcing the arrival of Brew Dr. Kombucha.Visit brand site →Announcing the arrival of Cabana Lemonade.Visit brand site →Announcing the arrival of Coaqua.Visit brand site →Announcing the arrival of Cock n Bull.Visit brand site →Announcing the arrival of Community Chips.Visit brand site →Announcing the arrival of Crystal Geyser Spring Water.Visit brand site →Announcing the arrival of Culture Pop Soda.Visit brand site →Announcing the arrival of El Jefe Energy Drink.Visit brand site →Announcing the arrival of G.O.A.T. Energy Drink.Visit brand site →Announcing the arrival of High Brew Coffee.Visit brand site →Announcing the arrival of Jolt.Visit brand site →Announcing the arrival of Juvee Rejuvenating Energy.Visit brand site →Announcing the arrival of Langers Juices.Visit brand site →Announcing the arrival of MRE Protein Drink.Visit brand site →Announcing the arrival of Pathwater.Visit brand site →Announcing the arrival of Redcon1.Visit brand site →Announcing the arrival of Sir Inkwells.Visit brand site →Announcing the arrival of Sprecher Sodas.Visit brand site →Announcing the arrival of Tweaker Energy Shot.Visit brand site →

2025

  1. Monday, October 27, 2025

    Announcing the arrival of 503 Cocktails.Visit brand site →

  2. Monday, September 22, 2025

    Announcing the arrival of Laughing Monk Brewery.Visit brand site →Announcing the arrival of Melograno Cocktails.Visit brand site →Announcing the arrival of AI Energy Drink.Visit brand site →Announcing the arrival of BUM Energy Drink.Visit brand site →Announcing the arrival of RAW Protein RTD.Visit brand site →Announcing the arrival of Thavage Preworkout RTD.Visit brand site →

  3. Monday, September 15, 2025

    Announcing the arrival of Livewire Cocktails.Visit brand site →Announcing the arrival of Mizo Pouches.Visit brand site →Announcing the arrival of Yoju.Visit brand site →

  4. Monday, September 8, 2025

    Announcing the arrival of Vodkade Cocktails.Visit brand site →Announcing the arrival of RationAle Brewing.Visit brand site →

  5. Monday, September 1, 2025

    Announcing the arrival of Archer Roose Wines.Visit brand site →Announcing the arrival of AriZona Vodka Cocktails.Visit brand site →Announcing the arrival of Good Boy Vodka.Visit brand site →

  6. Monday, August 18, 2025

    Announcing the arrival of Quintessential Wines.Visit brand site →

  7. Monday, August 11, 2025

    Announcing the arrival of Seaborn.Visit brand site →

  8. Monday, August 4, 2025

    Announcing the arrival of BERO Non-Alcoholic Brew.Visit brand site →

  9. Thursday, April 17, 2025

    Announcing the arrival of Guayaki.Visit brand site →

  10. Saturday, March 1, 2025

    Announcing the arrival of Narragansett Brewing Company.Visit brand site →Announcing the arrival of Bug Juice.Visit brand site →Announcing the arrival of Gorilla Energy Drink.Visit brand site →Announcing the arrival of No Cap.Visit brand site →Announcing the arrival of Riot.Visit brand site →Announcing the arrival of Ryl Tea.Visit brand site →Announcing the arrival of Waiakea.Visit brand site →

2024

  1. Monday, December 2, 2024

    Announcing the arrival of Mars Chocolate Drinks.Visit brand site →

  2. Monday, November 18, 2024

    Announcing the arrival of Belching Beaver Brewery.Visit brand site →

  3. Tuesday, May 28, 2024

    Announcing the arrival of Just Iced Tea.Visit brand site →Announcing the arrival of Prime X.Visit brand site →

  4. Monday, February 19, 2024

    Announcing the arrival of Henhouse Brewing.Visit brand site →

2023

  1. Monday, October 2, 2023

    Announcing the arrival of Recover 180 Organic Hydration Drink.Visit brand site →

  2. Monday, September 25, 2023

    Announcing the arrival of Prime Hydration Glowberry.Visit brand site →

  3. Monday, July 10, 2023

    Announcing the arrival of OxyShred Energy Drink.Visit brand site →

  4. Monday, May 29, 2023

    Announcing the arrival of Ghost Bubblicious.Visit brand site →Announcing the arrival of Prime Hydration Lemonade.Visit brand site →

  5. Monday, March 6, 2023

    Announcing the arrival of Sparkling Ice Energy.Visit brand site →

  6. Monday, February 13, 2023

    Announcing the arrival of Ryse Energy Drink.Visit brand site →

  7. Monday, February 6, 2023

    Announcing the arrival of Eternal Water.Visit brand site →

2022

  1. Monday, July 25, 2022

    Announcing the arrival of Steaz.Visit brand site →

  2. Monday, July 11, 2022

    Announcing the arrival of Sparkling Ice Super Fruit.Visit brand site →

  3. Monday, July 4, 2022

    Announcing the arrival of El Segundo Brewing.Visit brand site →

  4. Sunday, June 5, 2022

    Announcing the arrival of Alani Fit Shakes.Visit brand site →Announcing the arrival of Alani Water.Visit brand site →

  5. Friday, February 4, 2022

    Announcing the arrival of El Segundo Brewing.Visit brand site →Announcing the arrival of Hostess Coffee Drinks.Visit brand site →Announcing the arrival of Stag Coffee.Visit brand site →

  6. Monday, January 31, 2022

    Announcing the arrival of 3D Energy.Visit brand site →Announcing the arrival of Prime Hydration.Visit brand site →

  7. Monday, January 24, 2022

    Announcing the arrival of Alani Energy Drink.Visit brand site →

  8. Monday, January 17, 2022

    Announcing the arrival of Electrolit.Visit brand site →

  9. Monday, January 3, 2022

    Announcing the arrival of Shine Water.Visit brand site →

2021

  1. Wednesday, December 1, 2021

    Announcing the arrival of Ghost Energy Drink.Visit brand site →

  2. Monday, November 1, 2021

    Announcing the arrival of Shine Water.Visit brand site →Announcing the arrival of Super Coffee.Visit brand site →

  3. Monday, October 25, 2021

    Announcing the arrival of Athletic Brewing Company.Visit brand site →

  4. Monday, September 6, 2021

    Announcing the arrival of Copa is BACK.Visit brand site →Announcing the arrival of SLRRRP Shots.Visit brand site →

  5. Thursday, August 5, 2021

    Announcing the arrival of BANG Mixx Hard Seltzer.Visit brand site →

  6. Monday, May 17, 2021

    Announcing the arrival of Essentia Water.Visit brand site →

  7. Monday, April 26, 2021

    Announcing the arrival of BANG Mixxd Hard Seltzer.Visit brand site →Announcing the arrival of TapOut Sports Drink.Visit brand site →Announcing the arrival of Sparkling Ice Spiked Hard Seltzer.Visit brand site →

  8. Monday, April 19, 2021

    Announcing the arrival of Jarritos and C2O.Visit brand site →

  9. Monday, January 18, 2021

    Announcing the arrival of Boochcraft.Visit brand site →

  10. Sunday, January 10, 2021

    Announcing the arrival of Western Sons Spirits.Visit brand site →

2020

  1. Monday, September 21, 2020

    Announcing the arrival of Tower Brewing.Visit brand site →

  2. Monday, September 14, 2020

    Announcing the arrival of Go Girl line extensions.Visit brand site →Announcing the arrival of Modern Times Coffee.Visit brand site →Announcing the arrival of Rebel Hard Coffee.Visit brand site →

  3. Monday, September 7, 2020

    NAnnouncing the arrival of NC Kombuchary.

  4. Monday, July 20, 2020

    Announcing the arrival of G Fuel.Visit brand site →

  5. Monday, May 25, 2020

    Announcing the arrival of Big Sky.Visit brand site →Announcing the arrival of Modern Times.Visit brand site →Announcing the arrival of St. Killian's Importing.Visit brand site →

  6. Saturday, April 4, 2020

    Announcing the arrival of Lead Dog Brewery.Visit brand site →

  7. Tuesday, February 4, 2020

    UAnnouncing the arrival of United Beverage.

2019

  1. Monday, August 26, 2019

    Announcing the arrival of Cupcake Wines.Visit brand site →Announcing the arrival of Natty Seltzer.Visit brand site →

  2. Monday, July 22, 2019

    Announcing the arrival of C4.Visit brand site →

  3. Monday, January 14, 2019

    Announcing the arrival of Sparkling Ice Energy.Visit brand site →

2018

  1. Saturday, March 3, 2018

    Announcing the arrival of Teavana.Visit brand site →

2017

  1. Monday, February 13, 2017

    Announcing the arrival of Anderson Valley Summer Solstice.Visit brand site →

  2. Monday, January 16, 2017

    Announcing the arrival of Sierra Nevada Golden IPA Seasonal.Visit brand site →

  3. Monday, January 9, 2017

    Announcing the arrival of Pacifico 24-ounce cans.Visit brand site →

  4. Monday, January 2, 2017

    Announcing the arrival of Bear Republic Hop Shovel IPA.Visit brand site →Announcing the arrival of Bud Light Lime-A-Rita Cherry.Visit brand site →

2015

  1. Monday, June 1, 2015

    Announcing the arrival of Sparkling Ice in cans.Visit brand site →

  2. Monday, February 16, 2015

    Announcing the arrival of Bud Light MixTails.Visit brand site →

2014

  1. Monday, December 22, 2014

    Announcing the arrival of Bud Light Cran-Ber-Rita.Visit brand site →

  2. Monday, August 4, 2014

    Announcing the arrival of Sparkling Ice Teas.Visit brand site →

  3. Monday, May 5, 2014

    Announcing the arrival of Highwater Brewing.Visit brand site →

  4. Thursday, January 2, 2014

    Announcing the arrival of V8 Juices.Visit brand site →

2013

  1. Monday, October 14, 2013

    Announcing the 1st Annual Sundial Brewfest in Redding.Visit brand site →

  2. Monday, October 7, 2013

    Announcing the arrival of Bud Light 16-ounce resealable aluminum bottles.Visit brand site →

  3. Monday, July 8, 2013

    Announcing the arrival of New Bear Republic specialty kegs — Crazy Ivan, Double Aught, Racer 5000, Black Racer, Grand Am, and Mai Bock.Visit brand site →

  4. Monday, July 1, 2013

    Announcing the arrival of 25-ounce cans across the Anheuser-Busch book.Visit brand site →

  5. Monday, May 20, 2013

    Announcing the arrival of Budweiser bowtie-shaped can.Visit brand site →

  6. Monday, May 6, 2013

    Announcing the arrival of Anderson Valley Summer Solstice.Visit brand site →Announcing the arrival of Bear Republic Black Racer IPA in 22-ounce bottles.Visit brand site →

  7. Monday, April 8, 2013

    Announcing the arrival of Talking Rain Sparkling Ice.Visit brand site →

  8. Monday, April 1, 2013

    Announcing the arrival of Bear Republic Black Racer in 22-ounce bottles.Visit brand site →Announcing the arrival of Straw-Ber-Rita.Visit brand site →

  9. Monday, March 4, 2013

    Announcing the arrival of Goose Island.Visit brand site →Announcing the arrival of Hornsby's Strawberry Lime.Visit brand site →

  10. Monday, January 7, 2013

    Announcing the arrival of Copa Di Vino Wine.Visit brand site →

2012

  1. Monday, December 3, 2012

    Announcing the arrival of Bang Energy Drink from VPX.Visit brand site →