Superior Products CompanySuperiorProducts Company

Announcements

What we added to the book, in order.

We are always on the cutting edge of new brands. We see the trends before anyone else — check out our brand launches over the years.

2026

  1. Monday, June 15, 2026

    • Announcing the arrival of Peak Promise Protein.
    • Announcing the arrival of LYT.

  2. Monday, June 8, 2026

    • Announcing the arrival of Jumex.
    • Announcing the arrival of NOCA.

  3. Monday, April 6, 2026

    • Announcing the arrival of Eastroc Energy Drink.
    • Announcing the arrival of Green Valley Coconut Water.

  4. Saturday, January 24, 2026

    • Announcing the arrival of Sprecher Sodas.
    • Announcing the arrival of Arizona Beverages.
    • Announcing the arrival of Crystal Geyser Spring Water.
    • Announcing the arrival of Cock n Bull.
    • Announcing the arrival of Langers Juices.
    • Announcing the arrival of Coaqua.
    • Announcing the arrival of Sir Inkwells.
    • Announcing the arrival of Culture Pop Soda.
    • Announcing the arrival of High Brew Coffee.
    • Announcing the arrival of Pathwater.
    • Announcing the arrival of Black Rifle Coffee.
    • Announcing the arrival of Community Chips.
    • Announcing the arrival of Total War Pre Workout.
    • Announcing the arrival of MRE Protein Drink.
    • Announcing the arrival of Redcon1.
    • Announcing the arrival of Jolt.
    • Announcing the arrival of G.O.A.T. Energy Drink.
    • Announcing the arrival of Tweaker Energy Shot.
    • Announcing the arrival of El Jefe Energy Drink.
    • Announcing the arrival of Brew Dr. Kombucha.
    • Announcing the arrival of Cabana Lemonade.
    • Announcing the arrival of Juvee Rejuvenating Energy.
    • Announcing the arrival of Dad's Root Beer.
    • Announcing the arrival of ALO.
    • Announcing the arrival of Victory Brewing.
    • Announcing the arrival of Brewery X.
    • Announcing the arrival of Destihl Brewery.
    • Announcing the arrival of United Brands — Joose.
    • Announcing the arrival of Full Circle Brewing.
    • Announcing the arrival of Speakeasy Brewing.
    • Announcing the arrival of Societe Brewing Company.
    • Announcing the arrival of Oak Park Brewery.
    • Announcing the arrival of Solid Ground Brewery.

2025

  1. Monday, September 22, 2025

    • Announcing the arrival of AI Energy Drink.
    • Announcing the arrival of BUM Energy Drink.
    • Announcing the arrival of RAW Protein RTD.
    • Announcing the arrival of Thavage Preworkout RTD.
    • Announcing the arrival of Melograno Cocktails.
    • Announcing the arrival of Laughing Monk Brewery.

  2. Monday, September 15, 2025

    • Announcing the arrival of Yoju.
    • Announcing the arrival of Livewire Cocktails.
    • Announcing the arrival of Mizo Pouches.

  3. Monday, September 8, 2025

    • Announcing the arrival of RationAle Brewing.
    • Announcing the arrival of Vodkade Cocktails.

  4. Monday, September 1, 2025

    • Announcing the arrival of AriZona Vodka Cocktails.
    • Announcing the arrival of Good Boy Vodka.
    • Announcing the arrival of Archer Roose Wines.

  5. Monday, August 18, 2025

    • Announcing the arrival of Quintessential Wines.

  6. Monday, August 11, 2025

    • Announcing the arrival of Seaborn.

  7. Monday, August 4, 2025

    • Announcing the arrival of BERO Non-Alcoholic Brew.

  8. Thursday, April 17, 2025

    • Announcing the arrival of Guayaki.

  9. Saturday, March 1, 2025

    • Announcing the arrival of Narragansett Brewing Company.
    • Announcing the arrival of Gorilla Energy Drink.
    • Announcing the arrival of Bug Juice.
    • Announcing the arrival of No Cap.
    • Announcing the arrival of Waiakea.
    • Announcing the arrival of Riot.
    • Announcing the arrival of Ryl Tea.

2024

  1. Monday, December 2, 2024

    • Announcing the arrival of Mars Chocolate Drinks.

  2. Monday, November 18, 2024

    • Announcing the arrival of Belching Beaver Brewery.

  3. Tuesday, May 28, 2024

    • Announcing the arrival of Just Iced Tea.
    • Announcing the arrival of Prime X.

  4. Monday, February 19, 2024

    • Announcing the arrival of Henhouse Brewing.

2023

  1. Monday, October 2, 2023

    • Announcing the arrival of Recover 180 Organic Hydration Drink.

  2. Monday, September 25, 2023

    • Announcing the arrival of Prime Hydration Glowberry.

  3. Monday, July 10, 2023

    • Announcing the arrival of OxyShred Energy Drink.

  4. Monday, May 29, 2023

    • Announcing the arrival of Prime Hydration Lemonade.
    • Announcing the arrival of Ghost Bubblicious.

  5. Monday, March 6, 2023

    • Announcing the arrival of Sparkling Ice Energy.

  6. Monday, February 13, 2023

    • Announcing the arrival of Ryse Energy Drink.

  7. Monday, February 6, 2023

    • Announcing the arrival of Eternal Water.

2022

  1. Monday, July 25, 2022

    • Announcing the arrival of Steaz.

  2. Monday, July 11, 2022

    • Announcing the arrival of Sparkling Ice Super Fruit.

  3. Monday, July 4, 2022

    • Announcing the arrival of El Segundo Brewing.

  4. Sunday, June 5, 2022

    • Announcing the arrival of Alani Water.
    • Announcing the arrival of Alani Fit Shakes.

  5. Friday, February 4, 2022

    • Announcing the arrival of Stag Coffee.
    • Announcing the arrival of Hostess Coffee Drinks.
    • Announcing the arrival of El Segundo Brewing.

  6. Monday, January 31, 2022

    • Announcing the arrival of 3D Energy.
    • Announcing the arrival of Prime Hydration.

  7. Monday, January 24, 2022

    • Announcing the arrival of Alani Energy Drink.

  8. Monday, January 17, 2022

    • Announcing the arrival of Electrolit.

  9. Monday, January 3, 2022

    • Announcing the arrival of Shine Water.

2021

  1. Wednesday, December 1, 2021

    • Announcing the arrival of Ghost Energy Drink.

  2. Monday, November 1, 2021

    • Announcing the arrival of Shine Water.
    • Announcing the arrival of Super Coffee.

  3. Monday, October 25, 2021

    • Announcing the arrival of Athletic Brewing Company.

  4. Monday, September 6, 2021

    • Announcing the arrival of SLRRRP Shots.
    • Announcing the arrival of Copa is BACK.

  5. Thursday, August 5, 2021

    • Announcing the arrival of BANG Mixx Hard Seltzer.

  6. Monday, May 17, 2021

    • Announcing the arrival of Essentia Water.

  7. Monday, April 26, 2021

    • Announcing the arrival of TapOut Sports Drink.
    • Announcing the arrival of Sparkling Ice Spiked Hard Seltzer.
    • Announcing the arrival of BANG Mixxd Hard Seltzer.

  8. Monday, April 19, 2021

    • Announcing the arrival of Jarritos and C2O.

  9. Monday, January 18, 2021

    • Announcing the arrival of Boochcraft.

  10. Sunday, January 10, 2021

    • Announcing the arrival of Western Sons Spirits.

2020

  1. Monday, September 21, 2020

    • Announcing the arrival of Tower Brewing.

  2. Monday, September 14, 2020

    • Announcing the arrival of Rebel Hard Coffee.
    • Announcing the arrival of Modern Times Coffee.
    • Announcing the arrival of Go Girl line extensions.

  3. Monday, September 7, 2020

    • Announcing the arrival of NC Kombuchary.

  4. Monday, July 20, 2020

    • Announcing the arrival of G Fuel.

  5. Monday, May 25, 2020

    • Announcing the arrival of St. Killian's Importing.
    • Announcing the arrival of Modern Times.
    • Announcing the arrival of Big Sky.

  6. Saturday, April 4, 2020

    • Announcing the arrival of Lead Dog Brewery.

  7. Tuesday, February 4, 2020

    • Announcing the arrival of United Beverage.

2019

  1. Monday, August 26, 2019

    • Announcing the arrival of Cupcake Wines.
    • Announcing the arrival of Natty Seltzer.

  2. Monday, July 22, 2019

    • Announcing the arrival of C4.

  3. Monday, January 14, 2019

    • Announcing the arrival of Sparkling Ice Energy.

2018

  1. Saturday, March 3, 2018

    • Announcing the arrival of Teavana.

2017

  1. Monday, February 13, 2017

    • Announcing the arrival of Anderson Valley Summer Solstice.

  2. Monday, January 16, 2017

    • Announcing the arrival of Sierra Nevada Golden IPA Seasonal.

  3. Monday, January 9, 2017

    • Announcing the arrival of Pacifico 24-ounce cans.

  4. Monday, January 2, 2017

    • Announcing the arrival of Bud Light Lime-A-Rita Cherry.
    • Announcing the arrival of Bear Republic Hop Shovel IPA.

2015

  1. Monday, June 1, 2015

    • Announcing the arrival of Sparkling Ice in cans.

  2. Monday, February 16, 2015

    • Announcing the arrival of Bud Light MixTails.

2014

  1. Monday, December 22, 2014

    • Announcing the arrival of Bud Light Cran-Ber-Rita.

  2. Monday, August 4, 2014

    • Announcing the arrival of Sparkling Ice Teas.

  3. Monday, May 5, 2014

    • Announcing the arrival of Highwater Brewing.

  4. Thursday, January 2, 2014

    • Announcing the arrival of V8 Juices.

2013

  1. Monday, October 14, 2013

    • Announcing the 1st Annual Sundial Brewfest in Redding.

  2. Monday, October 7, 2013

    • Announcing the arrival of Bud Light 16-ounce resealable aluminum bottles.

  3. Monday, July 8, 2013

    • Announcing the arrival of New Bear Republic specialty kegs — Crazy Ivan, Double Aught, Racer 5000, Black Racer, Grand Am, and Mai Bock.

  4. Monday, July 1, 2013

    • Announcing the arrival of 25-ounce cans across the Anheuser-Busch book.

  5. Monday, May 20, 2013

    • Announcing the arrival of Budweiser bowtie-shaped can.

  6. Monday, May 6, 2013

    • Announcing the arrival of Anderson Valley Summer Solstice.
    • Announcing the arrival of Bear Republic Black Racer IPA in 22-ounce bottles.

  7. Monday, April 8, 2013

    • Announcing the arrival of Talking Rain Sparkling Ice.

  8. Monday, April 1, 2013

    • Announcing the arrival of Bear Republic Black Racer in 22-ounce bottles.
    • Announcing the arrival of Straw-Ber-Rita.

  9. Monday, March 4, 2013

    • Announcing the arrival of Hornsby's Strawberry Lime.
    • Announcing the arrival of Goose Island.

  10. Monday, January 7, 2013

    • Announcing the arrival of Copa Di Vino Wine.

2012

  1. Monday, December 3, 2012

    • Announcing the arrival of Bang Energy Drink from VPX.