Welcome to Superior Products Company

We proudly distribute a World Class Portfolio featuring many of the finest beverages in Northern California.

We feature many diverse portfolios of domestic, import and craft beers, wines, spirits and non alcoholic teas, juices, waters and energy drinks.

We are a family owned and operated company with over 40 energetic employees providing quality service and support to our retail partners.  Founded in the 1940’s, Superior Products Company originally serviced the Valley area from Willows expanding it’s reach to surrounding areas.  Over the years, territories evolved and Superior Products Company focused on Glenn and Colusa Counties.  In 2000, we expanded to cover the Susanville area opening up the northeastern counties of Lassen, Plumas, Modoc and Sierra to our company.  In 2007, we once again expanded our service footprint to include the counties between our 2 warehouse operations ~ servicing the territory with a variety of both Alcoholic and Non-Alcoholic products. 

Today we continue to expand our portfolio to include many of the best new brands launched in the marketplace.  We proudly represent partnerships with many great, high caliber suppliers and we look forward to continued growth in the beverage business for years to come.  Below are some of the suppliers we are proud to represent and click here to see the geography we cover.